how it all started
who we are
Our family business was founded by Harvey Z. Raad who started his Real Estate career in 1957 with Earl S. Kester Real Estate. Learning from one of the most knowledgeable and prominent Real Estate Brokers in the Lehigh Valley and the State of Pennsylvania, Harvey became a Broker and established our office in 1962. A well-respected REALTOR who specialized in Residential and Commercial Real Estate, he became a member of the National Association of REALTORS, Pennsylvania Association of REALTORS and Allentown Board of REALTORS (now known as the Greater Lehigh Valley Association of REALTORS). His honesty, high standard of ethics and moral values is the foundation of our office and is a tribute to his legacy. As a second-generation REALTOR, son George E. Raad became licensed in 1972 and received his Brokers license in 1984. Through his many relationships and affiliations over the years, he has kept the business progressing through the many changes that the real estate industry and profession has endured. Our family business has greatly expanded since 1962, primarily due to the hard work ethic that was taught by Harvey and Ruth Raad. These principles continue today through the involvement of 3rd generation grandsons, Christopher and Gregory along with our family of Real Estate associates that share the same vision and goals.
For over 60 years, we continue to have the pleasure and distinct honor of serving the Lehigh Valley with sincere, professional and personal service and our name is synonymous with“trust and respect”! Our experience and involvement in all facets of Real Estate includes Residential, Commercial, Industrial, Multi-Family Investments, Land Sales, Land Development and New Construction. Our name and reputation is our most valuable asset and we take great pride in our client referral base, which is the main reason why we have survived through all of these years. We will be there every step of the process to make sure that your transaction is as stress free as humanly possible. Whether it be buying or selling, let our family help your family in what will be the largest and most important investment of your life. As it has been for 60 years, our business is built on our clients’ confidence in our word and a hand shake!